{"id":14984,"date":"2020-11-25T09:37:00","date_gmt":"2020-11-25T09:37:00","guid":{"rendered":"https:\/\/www.keesdeboekhouder.nl\/profiles-rob-malasch-i-earned-the-most-on-what-i-didnt-sell\/"},"modified":"2020-11-25T09:37:00","modified_gmt":"2020-11-25T09:37:00","slug":"profiles-rob-malasch-i-earned-the-most-on-what-i-didnt-sell","status":"publish","type":"post","link":"https:\/\/www-backup.keesdeboekhouder.nl\/en\/profiles-rob-malasch-i-earned-the-most-on-what-i-didnt-sell\/","title":{"rendered":"Profiles: Rob Malasch &#8211; \u201cI earned the most on what I didn\u2019t sell.\u201d"},"content":{"rendered":"<section class=\"header-block block\" style=\"background-color: #f4f4f5;\">\n    <div class=\"container h-100\">\n        <div class=\"header-block__wrapper row h-100\">\n            <div class=\"header-block__left d-flex col-12 col-sm-7 d-flex justify-content-center align-items-end\">\n                <img decoding=\"async\" loading=\"lazy\"\n                     class=\"image d-block\"\n                     alt=\"Profiles: Rob Malasch &#8211; \u201cI earned the most on what I didn\u2019t sell.\u201d\"\n                     src=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3.png\"\n                     srcset=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3.png 1921w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3-300x168.png 300w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3-1024x574.png 1024w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3-768x430.png 768w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-KdB-Gallery-3-1536x860.png 1536w\"\n                     sizes=\"(max-width: 1921px) 100vw, 1921px\"\/>\n                                <span class=\"image-caption text--small\"><\/span>\n            <\/div>\n            <div class=\"header-block__right d-flex flex-row flex-wrap col-12 col-sm-5 justify-content-start align-items-start align-items-sm-end\">\n                <h1 class=\"title\">Profiles: Rob Malasch &#8211; \u201cI earned the most on what I didn\u2019t sell.\u201d<\/h1>\n                                <div class=\"d-flex col-12 justify-content-start justify-content-md-end p-0\">\n                    <span class=\"label text--small\">Written: Sidney Steinmann<\/span>\n                <\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"quote-block block\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-8 offset-lg-1 col-lg-9 offset-xl-2 col-xl-8\">\n                <div class=\"quote-block__quote-wrapper d-flex flex-wrap\">\n                    <blockquote>The cheery Rob Malasch (72) has lived his life to the fullest and is still doing so. After more than twenty years as a gallery owner (Serieuze Zaken), he is now using all his experience and knowledge as an art advisor.<\/blockquote>\n                    <div class=\"text--small text--weight-500\"><\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-block block columns-1\">\n    <div id=\"\" class=\"deeplink-anchor\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 offset-lg-1 col-lg-10 offset-xl-2 col-xl-8\">\n                <div class=\"text-block__text-wrapper rich-text d-block\">\n                    <p>His beautiful office can be found in a well-hidden courtyard on the Lauriergracht. His whole life Malasch has only done the things he really enjoys: \u201cAs long as you use your intuition and the scope of possibilities, you can do anything you like.\u201d<\/p>\n<p><strong>There\u2019s a lot of art in your office. Are any of these works made by you?<\/strong><\/p>\n<p>No, I\u2019ve been a gallery owner for twenty years, which was very nice, but there comes a time when you\u2019ve done enough exhibitions. Here you can find a part of my collection. Pieces I\u2019ve held to myself over the years. There is this unwritten system in the gallery world: you buy five pieces by a young artist and you sell four of them so you make enough profit to keep one. That doesn\u2019t always work, because sometimes you don\u2019t sell anything. When you\u2019ve had a gallery as long as I have, occasionally some pieces are left over. <\/p>\n<p><strong>How do you know if a young artist will sell?<\/strong><\/p>\n<p>It\u2019s kind of like roulette, because it\u2019s hard to estimate if an artist will be world famous or not. Back in the days I could\u2019ve bought work by a Chinese artist for prices between $100 and $1.000. Those pieces are now sold at auctions for prices between 5 and 8 million dollars. If I hadn\u2019t sold those then, I would be doing this interview from the Bahamas!<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"image-block block\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"image-block__image-container col-12 offset-xl-1 col-xl-10\">\n                <div class=\"image-block__image-wrapper\">\n                    <img decoding=\"async\" loading=\"lazy\"\n                         class=\"image d-block w-100\"\n                         alt=\"Photo: Volkskrant\"\n                         src=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-3.jpeg\"\n                         srcset=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-3.jpeg 763w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Rob-Malasch-3-300x170.jpeg 300w\"\n                         sizes=\"(max-width: 763px) 100vw, 763px\" \/>\n                    <div class=\"rotated-label\">\n                        <label>Photo: Volkskrant<\/label>\n                    <\/div>\n                <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-block block columns-1\">\n    <div id=\"\" class=\"deeplink-anchor\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 offset-lg-1 col-lg-10 offset-xl-2 col-xl-8\">\n                <div class=\"text-block__text-wrapper rich-text d-block\">\n                    <p><strong>Is speculation an important factor in the art world?<\/strong><\/p>\n<p>I do think you really need to have love and passion for art. But speculation is definitely an aspect that counts. In some miraculous way, when I started my career, I had a good nose for young talent that would make it to world fame later on. I actually made the most profit on what I didn\u2019t sell. But of course there\u2019s also a lot of art I find interesting that others wouldn\u2019t even want for free. <\/p>\n<p><strong>Maybe that will change after the artist dies?<\/strong><\/p>\n<p>It might, but I\u2019m not going to wait for that!<\/p>\n<p><strong>You have been a gallery owner for twenty years and now your website states: art advisor. Is that the obvious route to take?<\/strong><\/p>\n<p>After so many years as a gallery owner you build a reputation in the art world. Collectors came to see me for advice and I liked that part of the job. I always tell them I can\u2019t guarantee anything. But I do have a specific taste that sometimes proved itself to be good taste. Art will still remain an intangible phenomenon. Do you know what Dutch collectors love to tell people?<\/p>\n<p><strong>Well?<\/strong><\/p>\n<p><em>\u201cI bought these paintings by Marlene Dumas when she was really young and just left art school. For only thousand guldens. Now they\u2019re worth five million apiece.\u201d<\/em><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"image-block block\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"image-block__image-container col-12 offset-xl-1 col-xl-10\">\n                <div class=\"image-block__image-wrapper\">\n                    <img decoding=\"async\" loading=\"lazy\"\n                         class=\"image d-block w-100\"\n                         alt=\"Photo and exposition: Koos Breukel\"\n                         src=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Screenshot-2020-11-24-at-11.13.52-3.png\"\n                         srcset=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Screenshot-2020-11-24-at-11.13.52-3.png 1002w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Screenshot-2020-11-24-at-11.13.52-3-300x175.png 300w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/Screenshot-2020-11-24-at-11.13.52-3-768x448.png 768w\"\n                         sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\n                    <div class=\"rotated-label\">\n                        <label>Photo and exposition: Koos Breukel<\/label>\n                    <\/div>\n                <\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-block block columns-1\">\n    <div id=\"\" class=\"deeplink-anchor\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 offset-lg-1 col-lg-10 offset-xl-2 col-xl-8\">\n                <div class=\"text-block__text-wrapper rich-text d-block\">\n                    <p><strong>Stories like that will undoubtedly entertain people at a cocktail party.<\/strong><\/p>\n<p>Indeed, I think it\u2019s typically Dutch to buy something for a song and brag about it. In France, Italy and the U.S. they enjoy telling people: \u201cI bought this painting and it cost 10 million.\u201d <\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-block block columns-1\">\n    <div id=\"\" class=\"deeplink-anchor\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 offset-lg-1 col-lg-10 offset-xl-2 col-xl-8\">\n                <div class=\"text-block__text-wrapper rich-text d-block\">\n                    <p><strong>You\u2019re an artist yourself, right?<\/strong><\/p>\n<p>Actually I didn\u2019t know what I wanted to be when I grew up. I suddenly had to choose between getting a job or getting a higher education. My parents told me to get an education. So I got educated as a school teacher. So there I was twenty years old, in front of the class in the Jordaan. I was educated in this really posh school where the children would actually do as they were told when I said: \u201cTake out your math book.\u201d But in the Jordaan, they didn\u2019t. So on my first day, during lunch time, I went to the hardware store and got myself a giant, wooden hammer. When those children came in screaming again I slammed the hammer on my desk and said calmly: \u201cWell boys and girls, the first one that opens his mouth can put his little finger on the desk.\u201d They never bothered me again, haha!\u201d<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-image-left-block block\">\n    <div class=\"container\">\n        <div class=\"row\">\n\n            <div class=\"text-image-right-block__image-wrapper col-12 col-md-6 mb-4 mb-md-0\">\n\n                            <div class=\"w-100 text-image-right-block__image-container\">\n                    <!-- Image -->\n                    <img decoding=\"async\" loading=\"lazy\"\n                         class=\"image d-block w-100\"\n                         alt=\"Aldo Bakker Solo Show 2018\"\n                         src=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/41694419_1093446417499526_1198299191298752512_n-1-3.jpg\"\n                         srcset=\"https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/41694419_1093446417499526_1198299191298752512_n-1-3.jpg 960w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/41694419_1093446417499526_1198299191298752512_n-1-3-300x200.jpg 300w, https:\/\/www-backup.keesdeboekhouder.nl\/wp-content\/uploads\/2023\/09\/41694419_1093446417499526_1198299191298752512_n-1-3-768x512.jpg 768w\"\n                         sizes=\"(max-width: 960px) 100vw, 960px\" \/>\n                    <div class=\"rotated-label\">\n                        <label>Aldo Bakker Solo Show 2018<\/label>\n                    <\/div>\n                <\/div>\n\n            \n            <\/div>\n\n            <!-- Text -->\n            <div class=\"text-image-left-block__text-wrapper rich-text col-12 offset-md-1 col-md-5 col-lg-4 col-xl-4\">\n                <p>But after a year or two I thought: I\u2019m not spending my life raising other peoples children. They can do it themselves. That\u2019s when I got into the art world. During the day I studied modern dance at the theatre school, because I loved dancing and at night I studied to become an art teacher. In those times (early seventies) you\u2019d still get a scholarship for it. When you said you were an artist, you were one.<\/p>\n\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"text-block block columns-1\">\n    <div id=\"\" class=\"deeplink-anchor\"><\/div>\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 offset-lg-1 col-lg-10 offset-xl-2 col-xl-8\">\n                <div class=\"text-block__text-wrapper rich-text d-block\">\n                    <p>After that I created theatre shows as an author, choreograph and director and then I suddenly was a foreign correspondent in New York and Los Angeles for newspaper het Parool and HP\/DeTijd. Early 2000 I returned to the Netherlands and thought: what on earth should I do now?<\/p>\n<p><strong>Back to the theatre?<\/strong><\/p>\n<p>I never really knew what I wanted to do, but I did know what I really didn\u2019t want to do. Creating theatre shows is a lot of fun when you\u2019re young, but after ten years I didn\u2019t feel like touring the Netherlands in a Volkswagen van and bringing Shakespeare to Vinkeveen.<\/p>\n<p><strong>So what happened?<\/strong><\/p>\n<p>A small miracle happened. The house I rented was offered for sale at a bargain price. The owner came to me and asked if I wanted to buy the house and three others buildings on the Lauriergracht. But I didn\u2019t have job and not a penny to spare. So I went to the bank and told a cheeky story about how I started a new business in property development. They thought it was a marvellous project and suddenly I was a well-off man! Those buildings all had wonderful empty spaces of about 200 or 300 square meters. That\u2019s what gave me the idea to start the gallery: Serieuze Zaken (Serious Business). But not too serious of course! And the gallery was a big hit.<\/p>\n<p><strong>When you look at younger generations with your knowledge and experience, what would you advise them?<\/strong><\/p>\n<p>As far as I can judge it seems everyone slips into a boring adult life way too soon. My generation really rebelled against that. My advice is: just make a total mess of things. That\u2019s a lot more interesting. If you fall on your face, just get up again. That\u2019s no crime at all. And go to Kees de Boekhouder for your administration!<\/p>\n<p><strong>Concluding, what does success mean to you?<\/strong><\/p>\n<p>Success is something others have to want for you as well. It\u2019s means nothing if you think of yourself as really successful. I don\u2019t think it\u2019s something you should strive for. It\u2019s something you might get awarded with.<\/p>\n<p>Website: <a href=\"http:\/\/www.robertmalasch.nl\/\" rel=\"noopener\" target=\"_blank\">robertmalasch.nl<\/a><br \/>\nInstagram: <a href=\"https:\/\/www.instagram.com\/robertmalasch\/\" rel=\"noopener\" target=\"_blank\">robertmalasch<\/a><\/p>\n<p>Written by: <a href=\"https:\/\/www.instagram.com\/030sidney\/\" rel=\"noopener\" target=\"_blank\">Sidney Steinmann<\/a><br \/>\nTranslation by: <a href=\"https:\/\/www.reneeterberg.nl\/\" rel=\"noopener\" target=\"_blank\">Ren\u00e9e ter Berg<\/a><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The cheery Rob Malasch (72) has lived his life to the fullest and is still doing so. After more than twenty years as a gallery owner (Serieuze Zaken), he is now using all his experience and knowledge as an art advisor.<\/p>\n","protected":false},"author":8,"featured_media":19108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profiles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rob Malasch - &quot;I earned more not selling.&quot; - Kees de Boekhouder<\/title>\n<meta name=\"description\" content=\"The cheery Rob Malasch (72) has lived his life to the fullest and is still doing so. 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